Value Added Services
In telecommunications, Value Added Services (VAS) refer to non-core services provided by telecom operators that go beyond standard voice calls and data transmission. These services are designed to enhance the user experience and offer additional functionalities or entertainment options to customers. Examples of VAS include SMS (short messaging services), MMS (multimedia messaging services), mobile apps, mobile banking, caller tunes, location-based services and interactive gaming. While voice and data services form the core offerings of telecom providers, VAS helps differentiate operators in a competitive market by offering extra conveniences or entertainment to users.
VAS can be both revenue-generating and engagement-driving, as they encourage more frequent use of a network and can attract and retain customers. These services are often bundled with core offerings or provided as optional add-ons and they are a key way for telecom companies to increase their average revenue per user (ARPU). With the growth of mobile internet, many modern VAS offerings now leverage data networks and include services like video streaming, music downloads and cloud storage solutions, making them increasingly central to the digital lifestyle of consumers.
Mighty Group is developing an extensive array of VAS for use not only in it's telecommunications investments, but also more frequently by banks. These include mobile money, point of sale networks, streaming music and video solutions, sports edutainment solutions and a robust series of e-commerce platforms including marketplaces, advertising services and more.